Nothing, a London-based consumer tech company founded by OnePlus co-founder Carl Pei, announced its foray into the Indian market and partnership with e-commerce giant, Flipkart. Nothing will soon launch the highly-anticipated Ear 1 TWS earbuds and the company said that Flipkart will play an integral role in building Nothing’s presence in India. Nothing Ear 1 is said to “combine notes of transparency, iconic form, and refined functionality.” The company has confirmed the Nothing Ear 1 India launch will happen alongside the global unveiling and Flipkart will have a no-cost EMI offer.
“At Nothing, we aim to create easy to use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world. For the upcoming launch of the Ear 1, we are excited to partner with Flipkart as we mark Nothing’s entry in India. Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us,” said Manu Sharma, Vice President and General Manager, Nothing India.
Rakesh Krishnan, Senior Director, Electronics at Flipkart, said: “India is one of the fastest-growing audio devices markets in the world and is expanding rapidly on the back of the work from home culture and customers seeking high-performance devices to suit their evolving needs. In this endeavour, Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing Ear 1 this summer.”
Nothing had revealed a concept render of a TWS earbud. It has a transparent design and appeared to be shorter than most TWS earbuds. We expect features like Active Noise Cancellation (ANC), aptX, low-latency mode, and more. It isn’t clear whether Nothing is aiming to hit the affordable price point or go the premium route like Apple. There is no word yet on the Nothing Ear 1 launch date, but the company teased the TWS earbuds would arrive in June. With just a few days to go before June ends, we may hear something about the launch event soon.
The post Nothing Ear 1 TWS earbuds to be sold on Flipkart, India launch to happen alongside global debut first appeared on 91mobiles.com.
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