Vodafone Idea has launched a unified brand 'Vi' as the company aims to wrest new customers from rivals Reliance Jio and Airtel. Vodafone Idea, the joint venture between Britain's Vodafone Group and India's Idea Cellular, will now go by the brand name 'Vi'. The company's top executives addressed the media today in a virtual briefing, where they spoke about the new integrated branding for Vodafone and Idea Cellular and morevia ©Times Of India
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