Myntra is building ‘Myntra-Mall’, enabling shoppers to experience their favourite brands’, Official Brand Stores (OBS) on its app. Coming as it does, ahead of Myntra’s flagship, End of Reason Sale (EORS), in December, Myntra-Mall is aims to offer a one-of-a-kind experience for brands to connect with shoppers, during the mega event. The concept is claimed to replicate the offline mall experience, where shoppers choose to enter the brand stores for an appraisal on the entire offering, with the convenience of being online.via ©Times Of India
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