Bharti Airtel seems all set to improve its revenues with a boost in average revenue per user (ARPU). According to a report in Economic Times (ET), Airtel has extended the increase in base prepaid rates nationally across all 22 circles. Late last year, the company had increased base rates of its prepaid plans by as much as 57%. The move is a clear bid to improve its ARPU beyond the Rs 200 level said the report quoting a top company executive. The ARPU is a key performance metric for telcos.via ©Times Of India
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