iPhone ‘Ultra’: Here's why rising average price is not a problem for Tim Cook

As per Bloomberg's Mark Gurman, Apple CEO Tim Cook may have hinted at an iPhone with "Ultra" branding in 2024. While speaking on an earnings call, which was mostly focused on holiday results, Cook's remakers purportedly gave a sneak peek into the company’s future. While responding to a question about the increasing average sales price of iPhone models, he said that the price increase is no problem as consumers could probably be persuaded to spend more.

via ©Times Of India