Samsung TV Plus service has been launched in India and it offers consumers with Samsung’s smart TVs free TV content, with ad-supported select live channels and on-demand videos. This doesn’t require an additional device such as a set-top box as it just needs consumers to have a Samsung Smart TV (2017 model onwards) and an internet connection. This brings a variety of content across genres such as news, lifestyle, technology, gaming, science, sports, and outdoor, music, and shows without any subscription. With the launch in India, Samsung TV Plus is now available in 14 countries including the US, Canada, Korea, Switzerland, Germany, Austria, UK, Italy, France, Spain, Australia, Brazil, and Mexico.
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The Samsung TV Plus service will be available on most Samsung Galaxy smartphones and tablet devices with Android Oreo OS or higher software version. Services for Galaxy phones are expected in April 2021 and the TV Plus app can be downloaded from Samsung Galaxy Store and Google Play Store. Samsung says that the service was introduced keeping in mind the “Change in consumer behaviour during the pandemic led lockdown period, when consumers, especially Millennials and Gen Z, began to explore their televisions more and more for new and exciting content.” It offers access to 27 global and local channels and more partners will be on-boarded soon. Globally, Samsung TV Plus offers access to over 800+ channels, with news, sports, entertainment, and more.
Reshma Prasad Virmani, Director, Services, Samsung India, said, “Over the last one year, consumers have been spending more time at home. Their television sets and smartphones have become the centres of their lives, for both entertainments as well as information. We also noticed that consumers now immensely value great media content, reason why we chose to introduce Samsung TV Plus in India. Over the next few months, we expect to scale TV Plus to add more channels and content.”
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