Apple event highlights: M1-powered iPad Pro, AirTag, iPhone 12 Purple variant, and everything else announced - Sourin Mitra & Teams Blog

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Wednesday, 21 April 2021

Apple event highlights: M1-powered iPad Pro, AirTag, iPhone 12 Purple variant, and everything else announced

Highlights
  • Apple launched the new M1-powered iMac at the Spring Loaded event.
  • The company introduced a new colour variant for iPhone 12 and iPhone 12 Mini.
  • Apple also introduced M1-powered iPad Pro models and more.

Apple finally showcased a slew of products at the much anticipated Spring Loaded event on Tuesday. The event comprised of announcements around iPhone, new iMac, new iPad Pro 2021 models, AirTag, and even the Apple TV 4K. Apple CEO Tim Cook hosted the keynote, where he also introduced new services to the Apple Podcast ecosystem and shared details about the company’s business in the past few months. Here’s a detailed look at everything that was announced at Apple’s Spring Loaded event.

Also read: Apple iMac 2021 launched with M1 processor, 24-inch display, and thinner design: prices in India, specifications

M1-powered iPad Pro 2021

Apple refreshed the iPad Pro lineup on Tuesday. The 2021 iPad Pro features the same design as last year’s models and you get it in 11-inch and 12.9-inch sizes. But the biggest highlight about the new iPad Pro is that you get them powered by the Apple Silicon M1 chip. Using this hardware means now you get a MacBook-like performance on the iPad. The iPad Pro 2021 specification list includes Liquid Retina XDR display, 5G, offering up to a massive 2TB onboard storage, Thunderbolt and USB 4 port for connectivity. iPad Pro 2021 11-inch price in India starts at Rs 71,900 for the 128GB storage variant. The 12.9-inch iPad Pro 2021 ships with a Rs 99,900 sticker price for the base variant.

iPad Pro 2021 price india specifications sale date

M1-powered iMac 2021

iMac also got its long-overdue design refresh. The new Mac PCs are thinner and also come packing with the M1 chip with an 8-core CPU. Apple has also added new colour options for the iMac which comes equipped with a 1080p FaceTime camera on the front. The iMac features a 24-inch Retina display, a six-speaker setup, a three microphone array with studio-grade quality and Thunderbolt 4 ports. The company is offering buyers the chance to pair the new iMac with Magic Keyboard that gets a Touch ID fingerprint sensor. The iMac 2021 price in India starts at Rs 1,19,900 for the base variant with 8GB RAM and 256GB storage.

iPhone 12 and iPhone 12 Mini now in Purple

Apple iPhone 12 and iPhone 12 Mini got a new Purple colour variant. The best part about the new colour variant is you can get it for the same price as the regular models. The new purple colour iPhone 12 and iPhone 12 Mini will be available in the market from April 30th.

iPhone 12 Purple

Apple AirTag

The AirTag is finally official after years of rumours. Apple’s very own tracking device helps you track items like handbag, backpack, keys and more. It comes powered by the U1 chip and works in tandem with the Find My ecosystem from Apple. The Apple AirTag gets an IP67 rating for dust and water resistance. It has features NFC, Bluetooth LE for pairing and Siri support among others. Apple AirTag will cost you Rs 3,190 for a single unit. While a pack of four AirTag will be sold at Rs 10,900.

Apple AirTag launched

Apple TV 4K refresh

Along with the iMac, iPad and iPhone, Apple also had the Apple TV as part of the product lineup at the event. The company has launched its long-overdue refresh of the Apple TV 4K. It now supports a higher refresh rate with support for Dolby Vision technology. For an extra boost in performance and quality, the device comes powered by the Apple A12 Bionic chip. And the Siri remote gets an overhaul with the voice command button on the side of the remote for easy access. Apple TV 4K price starts from Rs 18,900 in India.

Apple Podcast gets a redesign

And finally, you have the Apple Podcast service. The company has revamped its app to make it more informative, appealing and user-friendly. The features work through a single tap, and you can access the content in the library in an easier fashion. The app redesign will also help users find content based on the creators.

But that’s not all, Apple has finally got a business model in place to build on the promise of audio-centric services. The Cupertino-based giant is going to offer its content through a subscription service with the Podcast app that will offer early access and ad-free streaming to the users. The service will be available in 170 regions and countries from next month onwards.

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