In the wake of the current political scenario, following the ban on Chinese products, PM Modi addressed the nation emphasizing on the need to be vocal for local. Paving the way for self-reliance, he put forth the concept of Atmanirbhar Bharat. This call has resonated within the hearts of Indians across the globe, which led to the inception of India Buy Local. A unique platform that embodies the spirit to make India self-reliant.
India Buy Local Overview
India Buy Local (IBL), inspired by the Vocal for Local campaign is set to uplift and boost our national economy. The first of its kind, a one-stop-shop for all your daily essentials, fashion, health, and beauty needs, it is a unique e-commerce platform that houses some of India’s globally renowned brands like ColorBar, Arttdinox, Star Struck, Ayur Herbals, Vi-John, Pee Buddy alongside various new homegrown ones such as Fe Uri, Tu Casa, El Diablo sauces, Modello Domani Shoes, Artjoules, Piccolo Piglet, etc.
IBL also boasts some of the leading religious and cult brands like Annakoot by ISKCON Bangalore, Sri Sri Tattva by The Art of Living. Opening the doors for people all over the nation to indigenous brands with the added ease of being able to purchase products, without having to compromise on quality, IBL embodies the spirit of Swadeshi (from one’s homeland).
Sagar Sondhi, 28, Co-Founder of Delhiites Group which houses one of India’s biggest Luxury Lifestyle Magazine – Delhiites, Delhiites Lifestyle Awards, Delhiites Icons of the Year, Delhiites Food & Nightlife Awards, Delhiites Top 50 DJs of the year, and Delhiites Polo Team has revolutionized the luxury sector in India and is set to take over as CEO of India Buy Local.
His efforts reflect in his ability to bring major Indian brands to take part in his vision to lead India to become self-sufficient and create a niche that largely minimizes the need for foreign products in the Indian Market.
“Providing a direct link, from the customer to the brand, India Buy Local prioritizes customer satisfaction while inculcating a sense of customer pride. It enables the customer to invest directly in the GDP. To buy from one’s own country leads to empowering one’s own country and that is what IBL represents,” says Sagar Sondhi.
via ©GadgetsBeat.
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